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Retail Reimagined: 9 Trends for the Future of Physical Retail

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these […]

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Uncovering the Differences Between B2C and B2B Digital Marketing

When formulating your digital approach, it is essential to determine whether you are marketing for a Business to Consumer( B2C) or a Business to Business( B2B ), and understand the nuances between them. It is to your benefit to be a adaptable and agile marketer in an manufacture that is constantly changing; especially when it […]