The first Annual Brand of the Year

The pink, cat-eared “pussyhat” that became the icon of the Women’s March in January has been announced as the first ever “Brand of the Year” by SVA Masters in Branding Chair Debbie Millman.

Women’s March 2017

In 1964, the late Marshall McLuhan coined, “The medium is the message.” He ushered in the notion that both the sense and its medium force how any communication is perceived. But in the Insta-culture of the early 21 st century, it’s not as straightforward to find the cream of the crop. In an effort to understand, quantity, and celebrate the magnificent, competitions have been created to determine the impact of label messages.

But these rivals bill an enter cost. And they are usually need entrants to fill out complicated entry forms that item and vindicate the return on investment, reach, and other performance indicators. So what happens to symbols and products that don’t enter? They mightn’t became aware of the competitors, or they mightn’t be able to afford the often sizable introduction costs, conveying possible champions are all but neglected. The Masters in Branding planned at NYC’s School of Visual Arts wants to challenge these contest rules, and for the first time, the program faculty have made a wide-reaching look at commerce and culture to identify the firstly Annual Brand of the Time. No entry form. No cost. In information , no effort at all by any label to be considered.

“We’re at a tipping object in the way brands are being created. Branding has become democratised, and the results aren’t definitely about the commercial-grade. The Pink Pussyhat firebrand wasn’t originated for any business benefit, but instead created by the people for the people to serve the highest purpose labelling has: to draw parties together for the benefit of humanity. Branding isn’t precisely a tool of capitalism. It has the potential to become a profound manifestation of the human spirit.”

Time Magazine pink hat cover

Time Magazine cover, February 6th, 2017.

About the Pink Pussyhat

The Pink Pussyhat was thoughts by screenwriter Krista Suh and architect Jayna Zweiman. It was created to be worn at the Women’s March the day after the Presidential inauguration in Washington, DC. Kat Coyle, owner of The Little Knittery in LA, designed the pattern. The symbol was launched in November 2016, and the name of the hat was an intentional response to President Trump’s recorded explains about his ability to “grab( women) by the pussy.” More than 10 million maids wore handmade pink pussy hats at, or in its pursuit of, Women’s March’s worldwide on January 21, 2017.

Details via SVA’s press release.

I remember face on in appreciation at the enormous quantities that marched. But since then, it’s been more a case of melancholy as the Trump administration gives tax breaks to million/ billionaires while the most vulnerable continue to suffer. Here’s a thought-provoking read in the New Yorker — Is there any point to protesting ? — equating the recent protests against the combat in Iraq, against the finance industry after the market crash, against the killings of unarmed black people by police officer, to the much more successful dissents of decades past , notably the civil-rights change from the mid-fifties to mid-sixties. Worth five or ten minutes of your time.

Vaguely pertained from the archives, Debbie Millman’s interview with Milton Glaser is a great listen.

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